Ever had that customer you just could not please? If not just wait, for everyone else imagine if that customer decided to leave several reviews online questioning you integrity. That’s all it can take to kill your online reputation.
Luckily for us their is a solution, by simply soliciting positive reviews first. When people tell me I did a great job, I ask them to help me out by reviewing my services online at my website. People love to help other people out especially when it doesn’t put them out to much.
Also by being pro-active in collecting reviews you are doing more than just hedging an insurance policy against negative reviews, you are empowering your business.
With many sites that collect reviews online, like AngiesList and Facebook, the business owner does not own the review. This is a cause for concern for many reasons, but the biggest is that you technically can’t use these in your business marketing pieces.
If you collect reviews on your website you will own them and you will be able to use them however you deem most effective. Whether you use those reviews in other forms of traditional media like T.V. ads or direct mail, or integrate the reviews into your homepage as a selling feature on your website, these are all good ideas.
The best reason to capture your own reviews online is because it helps optimize both your website and your click-through ratio in the search results. Look at the image to the left. Does the five stars attached to the Google search result make you more likely to click? It does me.
The last reason to capture your own reviews on your website is occasionally you can keep one of the negative reviews from getting onto the world wide web which you generally can’t suppress except in this one scenario.
Are you ready to leverage the power of reviews?
If you need help figuring out how to leverage customer testimonials for your business, contact the digital marketing experts at Carson.Marketing today. 1-317-518-7077