I am often asked,”How do I get more customers online?”
If you asked one hundred web marketers that question, you’d receive one hundred different recipes to success. One thing they would all agree on though is your website is the foundation of that success. When I started out in the search marketing business with a big box phone book company I to often saw the fundamentals overlooked. This is what I call the hidden SEO. Sometimes what I’m talking about might not even stack up to actually optimizing the site, like non-stock photos, but I still think of it as hidden SEO because it is helping your site work more effectively.
Hidden SEO is all about getting the most from your content, both from a pragmatic business perspective and from client interface perspective. When you bring clients in from the web, your site needs to be as effectively designed as possible in order to maximize those customers. You also need to maximize the use of your content potential in order to drive the difference in your business and your competitors in the search engines. These not so obvious tips are what I call “Hidden SEO”.
So I created a list of my favorite “Hidden SEO tips”:
#7 Click to Call
It’s important that the phone numbers be placed at the top and bottom of the business website and make sure the click call is coded in correctly.
#6 Forms – Ask For The Sale
What’s that old cliche about it takes seven contacts to complete the sale? Build different forms to get people to interact, download, and more to get the sale process moving forward. Always ask for what you are selling. If it’s free quotes, ask for the quote.
#5 Build A List
Collect email address to build a mailing list. You can also ask contact form submitter if they want to be added to your list.
#4 Business Advertising
Advertising for your business is awesome and sometimes can make a huge difference. My favorite business ads are affordable and geo specific for local businesses. I like Chamber of commerce, BBB, coupon and directory sites, social media, etc.
#3 Google Maps
Update your free Google Local listing with as much information as possible. Edit or add your business to Google Local here.
#2 Business Reviews
On and off website. I like to collect reviews on my own website so they can be used for my own use, like integrating into the homepage or put onto mailer or e-mailers.
#1 Different Pages For Each Service
My number one, most important hidden SEO tip to not miss separate category pages. Create a page for each main service you wish to promote. Be sure those easily linked in some way.